Food Packaging Case Study
A premium packaging concept for yellowfin tuna in olive oil, combining deep navy, warm ivory, gold accents, and natural ingredient imagery. The design extends across the wrap-around can label and custom lid artwork for a refined and cohesive packaging system.
Canela Deck
Recoleta
Tungsten
Brand Identity · Packaging Design · Label Design · Lid Artwork · Packaging Artwork
Concept Packaging
Food & Beverage / Seafood
Metal Can · Wrap-Around Label · Custom Lid Artwork
Branding · Packaging · Label Design · Art Direction
01 — Project Overview
SEAVORA is a premium yellowfin tuna packaging concept created to elevate a familiar canned-food format through a refined navy, ivory, and gold visual identity.
02 — The Challenge
The challenge was to organize a large amount of product information within a limited label area while keeping the brand, product type, and key details clear and easy to navigate.
03 — Visual Direction
Deep navy, warm gold accents, classic serif typography, and tuna and olive imagery create a refined maritime identity with a premium and distinctive shelf presence.
04 — Packaging System
The SEAVORA identity extends across the complete canned seafood packaging system rather than focusing only on the front-facing label. The wrap-around artwork carries the brand story, product information, nutrition facts, ingredients, barcode area, and supporting communication in one continuous composition.
A custom lid design extends the same navy, gold, and ivory visual language to the top of the can, creating a consistent branded experience from multiple viewing angles and strengthening product recognition throughout the packaging.
