Food Packaging Case Study
A premium fruit preserves packaging concept created for Strawberry, Apricot, and Blueberry varieties, combining custom die-cut labels, rich fruit imagery, and a refined visual system.
Canela
Recoleta
Brand Identity · Packaging Design · Custom Label Design · Art Direction · Packaging Artwork
Concept Packaging
Food & Beverage / Fruit Preserves
Glass Jar · Custom Die-Cut Label
Branding · Packaging · Label Design · Art Direction
01 — Project Overview
MELORA is a premium fruit preserves packaging concept developed as a three-variety collection featuring Strawberry, Apricot, and Blueberry.
Custom labels, rich fruit imagery, and a consistent premium visual language bring the range together while giving each flavor its own identity.
02 — The Challenge
The challenge was to make each flavor immediately recognizable while keeping all three products clearly connected as one collection.
A consistent label structure, typography, and gold detailing were combined with flavor-specific colors and fruit imagery to create a cohesive range.
03 — Visual Direction
Warm cream, deep green, gold accents, and realistic fruit imagery create a natural yet elevated visual identity.
Elegant typography and restrained decorative details give MELORA a premium character without making the packaging feel overly formal or traditional.
04 — Product Range
The same packaging system extends across Strawberry, Apricot, and Blueberry, with each variety using its own accent color and fruit imagery.
This creates fast flavor recognition while preserving a consistent MELORA identity across the full collection.
