Food Packaging Case Study
Nuvo Pasta
A contemporary pasta brand inspired by Italian tradition, crafted for modern living. Nuvo brings together authentic ingredients, refined simplicity, and a warmer, more approachable take on everyday indulgence.
Color Palette
Typography
Playfair Display
Inter
Tools Used
Deliverables
Brand Identity · Packaging · Art Direction · Brand Guidelines
PROJECT TYPE
Concept Packaging
CATEGORY
Food & Beverage
PACKAGING
Flat-bottom Pouch
SCOPE
Branding · Packaging · 3D Visualization
01 — Project Overview
A Modern Take on Italian Tradition
Nuvo Pasta is a contemporary Italian-inspired pasta brand created for modern lifestyles. The project focused on building a warm and refined visual identity alongside a complete packaging system that feels authentic, approachable, and relevant for today’s kitchens.
The goal was to balance the heritage and craftsmanship associated with traditional Italian food with a cleaner, more contemporary visual language suitable for a new generation of consumers.
02 — The Challenge
Bringing Authenticity to a Modern Audience
Nuvo Pasta is a contemporary Italian-inspired pasta brand created for modern lifestyles. The project focused on building a warm and refined visual identity alongside a complete packaging system that feels authentic, approachable, and relevant for today’s kitchens.
The goal was to balance the heritage and craftsmanship associated with traditional Italian food with a cleaner, more contemporary visual language suitable for a new generation of consumers.
